Thursday, 19 June 2014

Canonical issue issue and www redirection

It is duplicate issue come up in e-commerce or non e-commerce site. To prevail not to index a duplicate page in Search results. The reason can lead a penalty for a site. To come up with this situation SEO webmasters use a piece of code to resolve duplicate page problem.

How to find It: It is easy to find if you site page or URL contain duplicate content. If you have site then your index page is duplicate with site domain name.  Most of e-commerce site also have duplicate content because they use filter to find a single item by using specific filter.

Canonical issue comes is part of on page optimization so if you are search engine specialist then you must get know about it. Here, SEO Training Gurgaon will explain the issue and its solution.

We explain you with example how URL can be duplicate.
www.abc.com – the page is to index by search engines.
www.abc.com/index.php the page also contains same information as route domain has. So the page must be fixed to avoid duplicate content of it. It comes in every site when developer developed home page with index name page.

Solution:  To use 301 redirection index files to preferred domain such as www.abc.com
Using <link rel="canonical" href="" /> html code. The code will inform to search engines not to index the page if we specify the link in canonical page.

Learn Resolving www at SEO training institute in Gurgaon: Webmasters need to check if the site is running with www and without www. If it is case that your site shows contain with both the method then it must be redirect to use 301 redirection methods for a site.

Search engines consider such site two different site which can hamper your ranking and can decrease value if search engines catch it. The case may be resolved to use redirection method. While doing fix it you have to set preferred method in webmasters and then use redirection code accordingly. There two kind of web hosting which has separate method to come up with the cause.

You have to verify the site with prefer domain which you want to keep for business purpose. Moreover, you can verify with both non www and www to claim you have ownership with both version.  And then set preference to follow the setting such as:
Google webmasters>click on verified site>setting>site setting>

Window hosting: If a site is running on window server (IIS7) and the type of hosting is multi domain hosting. Is such case, you can execute code with web.config file to add appropriate piece of server configuration code.

Code snippet for web.config:

<rule name="Redirect to WWW" stopProcessing="true">
          <match url=".*" />
          <conditions>
            <add input="{HTTP_HOST}" pattern="^seotraininginstitute\.in$" />
  <add input="{PATH_INFO}" pattern="^/blog/" negate="true"/>
          </conditions>
          <action type="Redirect" url="http://www.seotraininginstitute.in/" redirectType="Permanent" />
        </rule>

Redirection on apache server:  You need to verify if the site is running on apache server the use can use .htaccess file to resolve www to non www or vice versa.

Options +FollowSymLinks
RewriteCond %{HTTP_HOST} ^abc\.com$ [NC]
RewriteRule ^(.*)$ http://www\.abc\.com/$1 [R=301,L]
RewriteCond %{THE_REQUEST} ^.*/index\.html
RewriteRule ^(.*)index.html$ http://www.abc.com/$1 [R=301,L]

The codes are tested and work fine on both servers. To get better under sting you can join search engine optimization training to be master in this sector.

Sunday, 8 June 2014

Learn Content Optimization with SEO Course in Gurgaon

Content is called king in search engine optimization. The fact is true because each website has content in form of text, video and images.  It is important to have more text on website in terms of telling services and defining a page for user as well as search engines.

The content must be written for a website according to product and following guideline of webmaster. The content is backbone of a website and picture out for services and product. So we include all content related strategy and teach candidates in SEO Training Gurgaon. The Course covers each concept in details.

Learn content optimization and join seo training in gurgaon

There two important aspect of content optimization as we have already discussed about image and heading optimization.  These two concept are – Short paragraph and keywords highlighting.

Professional learning of SEO Course in Gurgaon and techniques of short paragraph optimization
When we surf any website then the content attract use and speak about website product.  What we judge and read great appealing content, short formats which explain more. It is good practice to have short length of program in search engine optimization. If you are optimizing a static website then use <p> html tag to make short format of paragraph.

If you are working on dynamic website then you can simple make a short paragraph just like in ms word. Select the portion which you want to break and then enter. To break a line in you may also use<BR> html tag.

Learn keyword highlighting with SEO Class in Gurgaon:

It is the way to emphasizing and brings in attention of any particular keywords.  When user visits website then it make appealing content and increase wattage of the website’s content. The highlighting keywords define importance of the text and user stick to read that program because the message goes of importance in the user mind.

There are almost five important html code through you can highlight text of page or entire website.
<B> Html Tag : The code is used to bold text for static website. You can put before text and close </b> tag to make specific text to bold format.
For exp: <b>SEO Training Gurgaon</b>

<I> HTML Tag- The code is used to make text to italic format. It makes little screw to text which you want to do.
For exp: <i>SEO institute in Guragon</i>

<U> HTML Tag – The tag is to make text underline. If you have requirement to make your business services or keywords then you can use underline html tag.
For Exp: <u>SEO Coaching Guragon</u>

<EM> HTML Tag- The tag works similar to <I> but little different if you have to make your keywords italic then We suggest you to use <EM> tag . The priority of this tag is more than <i>

<Strong>HTML Tag – This tag is also best keyword highlighting tag if you want to make bold text. The priority of the Strong tag is higher than <B> Tag.


In search engine optimization keyword highlighting has its own space and play a good role to make a website creamy for user. We have described content and keywords highlighting tag above if you any confusion the candidates can visit our SEO Center in Gurgaon, Delhi and Navi Mumbai. We are running different slot of page with industry integrated program. If you are eager to learn then visit get free demo class of Search engine optimization.

Address : SEO Training Institute Unit 505-506 Tower B4, Sohna Road, Sector 49.
Web link: www.seotraininginstitute.in